Introduction to Search Engine Optimization
SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. SEO does help in the promotion of sites. SEO helps to increase the traffic to one's site, SEO is not advertising. Why is Search Marketing so important? Web users love to search. They use the main search engines like yahoo, Google, MSN search and ask to find one thing only – information. They might be looking for news or products or buying a car. All these goals can start with a simple search query. The use of keywords or key phrases helps users find exactly what they want. Different types of Search Engine Marketing 1. Search Engine Optimization (SEO) SEO is aimed at achieving the highest position practically possible in the organic listings on the search engine results pages. To do this you need to define a list of key phrases to work with. There is no charge for organic listings to be displayed, nor when a lin