Introducing SEO Ranking Factors

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What determines ranking position in the natural listings?
The position or ranking in the natural listings for a particular key phrase is dependent on a search engine’s ranking algorithm.

For the search query entered into the search engine, the algorithm uses rules or heuristics to identify the most relevant pages, based on the page’s text content and its context (which can be indicated by links from other pages and sites).

Each search engine has a different set of algorithms created by engineers who strive to produce the best relevance for its users.

However, the ranking of natural listings has evolved as a science over the past ten years, based on an even longer history of document indexing and retrieval history. As with all sciences, there are fundamental principles which apply. So to deliver relevance search engines tend to use common search engine ranking factors.


Six key Ranking Factors…

    Planning and strategy including setting performance targets.
    Index inclusion and coverage.
    On-page Optimization.
    Link Building (Internal and External).
    SEO process.
    Conversion efficiency.

The hundreds of factors used by the search engines to determine relevance can be simplified into the two most important factors which are essential for good ranking positions.

On-page Optimization:- Matching between the copy on the page to the search terms entered (the main factors include keyword and synonym matches and density, keyword formatting, keywords in anchor text and page title tags)

    This is not about spamming, so be sure not to overdo it.
    Think of it as labeling content in the most appropriate way.
    Headline and link text should reflect the editorial content.
    Human readers should not be able to notice optimization.
Link Building: - This creates links into a page (Inbound or back links). The search engine assesses each link to a page from another page or another site as a vote for this page. Pages and sites with more inbound links will be ranked more highly.

It is not just number of links which are important to determining the position, but the quality of links is vital.
Quality is determined by context, relevance, and popularity of the linking page, as well as the link text.
Not all links are treated equally. One link from an ‘authority’ website may be more valuable than 100 links from non-contextual websites.






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